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Company releases limited edition bar soap that brings a meme to life.
December 7, 2021
By: Christine Esposito
Editor-in-Chief
Chipotle Mexican Grill back in the soap business. The fast-casual restaurant chain has released a new Cilantro Soap bar that is available for purchase on chipotlegoods.com while supplies last. The brand posted a mock Cilantro Soap package on Instagram in August 2021, which inspired the launch of the real soap. Why such fuss? Roughly 4 to 14% of the population is genetically wired to experience a soapy flavor when they eat cilantro. With several Chipotle menu items featuring cilantro, the ...
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